My Story

how it began

Bead Up by Sam started by accident.

It began the summer of 2020 while at my sons camp when a friend asked if I wanted to make beads with her.

I made myself an ankle bracelet (which sucked but I thought it was cute) and my husband a bracelet (which also sucked but he thought it was great…I think). I immediately fell in love with the entire process - it was fun and oddly relaxing.

The Launch

As the summer progressed, schools began announcing face mask requirements for the upcoming school year. At that point, I thought it would be fun to make a mask chains for my friends children who were going back to school.

One mask chain led to another mask chain, and this passion project kept evolving.

In August of 2020, I officially launched Bead Up by Sam with just my instagram @beadupbysam. It was a wild time. For starters, I didn’t know the first thing about starting an accessory business (or any business for that matter), and secondly - I was far from being the social media type. However; with the support of those around me, as they say - I went all in.

And Now...

The website launched on February 8th, 2021.

Bead Up by Sam has expanded beyond beads, and now sells premium custom accessories.

Products ranging from beautiful custom acrylic mask chains, to stunning beaded jewelry.

While you can shop on the website, I invite you to get to know me through my Instagram.

Welcome to Bead Up by Sam, and of course...happy shopping!